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Funded Project |
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Funding Program:
IPM Partnership Grants |
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Project Title:
Eco Apple IPM Educational Video Production |
Project Directors (PDs):
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Lead State: MA Lead Organization: Red Tomato |
| Undesignated Funding: $8,000 |
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Start Date: Jul-01-2008 End Date: Sep-01-2008 |
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Site/Commodity: tree fruit, apples |
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Area of Emphasis: education, marketing |
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Summary:
In this project, the Red Tomato IPM Working Group will build on the success of the Eco Apple program by developing and producing a digital audio-visual tool for education and promotion of Advanced IPM practices, focusing specifically on Eco Apple production. The end product will be a digital slide show or video, 2-5 minutes in length, which combines images, audio and text to tell the Eco Apple Advanced IPM story. It will be designed for use on the Red Tomato website and for use in presentations, to be emailed, and reproduced in CD/DVD format for distribution to retail buyers, producers, and other associates. The video will include material from Eco Apple producers as well as scientists and other participants in the Working Group.
The Eco Apple program has grown at a prodigious pace, nearly doubling its sales from 2005 to 2006, and more than doubling again from 2006 to 2007 now over $1.4 Million annually, and rising. This program can continue to grow rapidly, even expanding to other regions and other fruits, but we must ensure that this growth is sustainable. One factor that will support this growth is increasing awareness and understanding of the IPM principles used in production, and finding ways to communicate the benefits of Advanced IPM to buyers and consumers. This project will give us an effective educational tool that can be used by a variety of participants, and that will help to develop a market position for IPM produce of all kinds. Objectives: Proposal |
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