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Funded Project |
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Funding Program:
IPM Partnership Grants |
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Project Title:
Community IPM Working Group (2009-2010) |
Project Directors (PDs):
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Lead State: NY Lead Organization: Cornell University |
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Cooperating State(s):
Maryland |
| Undesignated Funding: $15,000 |
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Start Date: Apr-01-2009 End Date: Mar-31-2010 |
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Site/Commodity: lawns, landscapes, structural, urban, community |
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Summary:
In the densely populated Northeastern and Mid-Atlantic regions of the US, the environmental and health impacts of pests and pest control are important issues, given the amount of money spent on pesticides, fertilizers, and pest management services. Reaching people who are not affiliated with stakeholder groups, (the average citizen) has represented a challenge for cooperative extension. The Community IPM work group has begun to develop fresh approaches to large-scale public outreach through the use of eye-catching posters with clever messages delivered in public settings and through a mass-transit campaign. In 2009, the group plans to build upon the successes of these projects and learn from the shortcomings in order to plan better outreach and evaluation. For example, the current collection of landscape IPM posters, which were featured in the U.S. Botanical Garden in Washington D.C., will be offered to other botanical gardens using a portfolio to showcase the work. We will develop the means to share these posters through digital media, to allow local cooperative extension offices, stakeholder groups, and others to print and use them. Additional posters for pests of structures will be developed. The mass-transit campaign for www.growinggreenlawns.org will be evaluated and used as a model for outreach for a structural pest site titled www.bughelp.org which will tie in the structural IPM posters. The group will continue to collaborate with the North Central IPM Center, and members are organizing several sessions at the National IPM Symposium. Additionally, the group is joining with EPA's initiative for community-based IPM.
Objectives: 1) The Community IPM Working Group will continue an outreach and communications plan to develop and extend novel ways of educating the public on implementing IPM in their homes, lawns, and landscapes. a. Continue the use of Growing Green Lawns bus banners in Rhode Island and Pennsylvania and track ridership and activity on www.growinggreenlawns.org site. b. Develop a portfolio of the landscape and bloopers posters developed for and used in the USBG that will be used to solicit the project to other public gardens and non-traditional venues, such as zoos. Evaluate the impact of posters on perception and potential for IPM adoption by the audience. c. Development of 3-5 new posters capturing core messages related to structural pest management. d. Create a new web portal titled www.bughelp.org, which will be a hub of general audience IPM and pest information, linking back to consumer-friendly extension information for each state in the Northeast, and possibly the North Central region. ** e. Collaborate with the EPA PESP efforts to focus on community IPM issues. 2) Meet with the North Central IPM Center's Director and Consumer Horticulture work group to discuss collaborations on residential and landscape IPM projects. 3) Members of the working group are organizing several mini-symposia, workshops and a roundtable for the Sixth National IPM Symposium, March 2009, Portland, Oregon. Proposal |
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